Impression-level ad revenue

Impression-level ad revenue provides you with a granular calculation of how much revenue was generated by each ad impression.

The XMediator SDK provides this data on the ad's impression callback for you to use in your internal systems or any mobile measurement partner (MMP).

ImpressionData class

The ImpressionData class is passed as a parameter of the onImpression callbacks on each ad format.

Field	Data type	Description
revenue	double	Estimated revenue that the ad generated.
ecpm	double	Ecpm value for the ad.
placementId	string	Placement id of the waterfall used to load this ad.
adNetwork	string	Name of the network used to render this ad.
mediation	string	Name of the mediation service used to mediate this ad network.
subNetworkName	Optional<string>	Name of the sub network used to render this ad, if available.
creativeId	Optional<string>	Id of the creative rendered, if available.
adSpace	Optional<string>	The name of the ad space provided when presenting the ad, if available.
waterfallResult	LoadResult	Describes the result of the waterfall used to load this ad.
id	string	Unique identifier generated for the impression.

SDK-to-SDK integration sample

MMPs usually recommend an SDK-to-SDK integration over a S2S/API one, as they are able to provide less revenue matching discrepancies, more data in real time, and tools such as SKAdNetwork conversion value management based on ad revenue.

// Interstitial example
class MyInterstitialListener : public x3mads::InterstitialAdsListener {
public:
    void onImpression(const std::string& placementId, const x3mads::ImpressionData& impression) override {
        const double revenue = impression.revenue;
        const std::string& network = impression.adNetwork;
        const std::string& unitId = impression.placementId;
        const std::string& currency = "USD";

        // Example (pseudo-code):
        // TrackAdRevenue(revenue, currency, network, unitId);
    }
};

auto* sdk = x3mads::XMediatorAds::getInstance();
static MyInterstitialListener s_listener; // Ensure it outlives registration
sdk->interstitial->addListener(&s_listener);